Vol. 1 No. 2 (2026)

Vol. 1 No. 2 (2026)

The second issue of the International Journal of Economics, Commerce and Management (IJECOMBA) presents a timely exploration of how businesses are adapting to post-pandemic realities and shifting competitive landscapes. Under the overarching theme of "Navigating Operational Resilience: Intersections of Human Capital, Financial Strategy, and Marketing Innovation," this edition brings together research that examines the critical components of organizational performance across diverse economic sectors.

In today's rapidly changing landscape, enterprises are increasingly expected to leverage their human resources, optimize financial structures, and innovate marketing strategies to enhance efficiency and competitiveness. This issue addresses critical questions such as:

How do work environments, training, and discipline translate into tangible employee performance and loyalty across the manufacturing, education, and service sectors?

What are the strategic roles of pricing, promotion, and social media marketing in driving consumer purchase decisions and competitive advantage in highly competitive urban markets?

How do financial indicators like leverage and asset efficiency shape profitability and dividend policies within the banking industry and state-owned telecommunications?

Through a collection of empirically grounded and theoretically informed articles, this volume offers insights into the strategies, frameworks, and practices that enable businesses—from small food and beverage enterprises to large state-owned corporations—to thrive. Topics covered include, but are not limited to:

Workforce resilience, including the antecedents of effective Work-From-Home (WFH) outcomes and employee loyalty Human capital development, work competency, and employee performance in public and private sectors Marketing mix dynamics, digital marketing, and competitive advantage in retail and F&B markets B2B marketing strategies and consumer purchase decisions within maritime industrial services Capital structure, profitability, and dividend payout policies during periods of economic transition

By bridging theory and practice, this edition of IJECOMBA aims to inform academics, policymakers, and business leaders about the pathways toward a more sustainable and resilient economic future. We invite readers to engage with these discussions and contribute to the ongoing dialogue on building enterprises and economies that are robust and adaptable.

This issue also features specialized research on the educational sector and public primary schools—illustrating how human capital theory applies to public service delivery and aligns with broader themes of organizational effectiveness.

Editor's Note: This theme reflects our commitment to publishing interdisciplinary research that addresses pressing real-world challenges across various industries, from maritime and telecommunications to multi-finance. We thank the authors, reviewers, and editorial team for their invaluable contributions to this second volume.